The influencer and blogger market is expanding, but many marketers are still hesitant to accept the reality. For the most part, outreach is related to creating a spamming blog, but it’s about building valuable relationships with the right influencers and bloggers for creating a mutually beneficial arrangement. Having said that, there are various outreach practices that can help yield the most effective results.
It is important to ensure continuous testing on blogger and influencer marketing campaigns to determine what’s working and what’s not. For instance, you can test the response by different bloggers and determine which type of posts by bloggers are working out. Also, it is important to keep track of testing to make sure the modifications are done properly.
Using the right digital tools helps ease the outreach outcomes. Although it’s okay to launch the outreaching campaign manually when you have only a few bloggers on board, it’s best to use tools to simplify the complicated workflows. In addition, the tools can help keep track of the campaigns. For this purpose, you can use outreach tools to identify the relevant sites and bloggers, SEO tools for qualifying suitable websites, and email finder tools to find the contact information of relevant bloggers.
Focus on Networking
Creating mutually beneficial and long-term relationships with bloggers is critical to achieving better results. For this reason, it is essential to reach out to the bloggers in unique ways that help you stand out. On the other hand, if the bloggers aren’t replying to your proposal, it’s time you revise the proposal and add some captivating details, such as compensation and how you’ve been following their excellent work for a long time. This is because such information in the content appeals to the bloggers.
Segment the Bloggers
Blogger outreach can be complicated when there are hundreds and thousands of bloggers out there. This is why it’s important to segment the bloggers, and you can start by checking the domain rating, traffic, engagement and follower count in case of social media profiles and overall reach. In addition, you must determine the type of audience they have to ensure that they will relate to your brand.
Personalise the Pitch
Many businesses keep using the same pitch document for every blogger, which is why bloggers do not reply. For this reason, it’s essential to personalise the pitch and add why you are reaching out to them and what makes them a good fit for your brand. In addition, add information about the brand and your requirements.